Wednesday, May 21, 2008

target, target, target

With a star-studded kick-off party in Los Angeles and a New York launch that had women stripping down to their skivvies in the middle of Barney's, Rogan Gregory's line for Target has been getting loads of hype. Today I checked out the collection and I'm sad to say that I was a little underwhelmed. I'm a huge fan of Gregory's eco-conscious design philosophy, and I had high hopes for his addition to the Go International series. Although the line was well-made, possibly better constructed than any of the other Target capsule collections, some of the clothes felt basic to the point of boring. Even the leopard print felt a little bland.

That said, the line offered a lot of basics that could easily be integrated into a variety of wardrobes. I had a brief swooning moment over a sheer, silk, giraffe-print minidress (top half of model's head not included), but unfortunately, my size was already out of stock. That's what I get for stopping by three days after the official launch.

I'd been eyeing the one-piece animal print bathing suits online, but in person they were both quite short in the torso. If you're 5'5" or under and in the market for some outrageous swimwear, these suits were made for you. The cuts are pretty risqué and definitely require some confidence to pull off, but just use that as an excuse to indulge in another poolside daiquiri.

And in other news, a second Private Collection is on the horizon. Although the reactions to Target's first Go International Private Collection were mixed, the line had a lot to offer. There were construction issues with a couple of the dresses and not everyone loved the plasticy fabric, but I thought the line was a great alternative to the usual discount fare. Target's second Private Collection will be in stores June 29, and it's overflowing with feminine ruffles and flirty florals. I'm already pining after this little flowered number.

And...drumroll please...the rumors are true! Jonathan Saunders will be designing a Go International collection for fall. Fresh off the success of a capsule collection for Topshop, Saunders will be bringing his signature style stateside this October. Is that really five whole months away?

images: target

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